Business Development Services
Business Planning
Our business planning process is a comprehensive exercise to prepare business owners for their journey to success. This process is like a virtual implementation (Dress Rehearsal) to prove feasibility and prepare for implementation while minimizing risk.
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Our business plans usually contain but are not limited to the following sections:
Executive Summary:
Introduction / Business Description
Vision
Mission
Objectives
Business Analysis
Conclusions
Marketing Strategy
Market Analysis
Positioning
Pricing
Promotion
Packaging & Distribution
Operational Strategy
Process Analysis
Operational Structure Design
Resource (HR) Planning
Technology Strategy
Requirements Analysis
Statement of requirements / Check List
Research & Recommendations
Financial Strategy
Statement of requirements
Financial Analysis / Financial Business Modeling
Strategic Recommendations
Marketing Planning
We can develop an extensive or simple marketing plan for you and additionally provide implementation as project managers. Our marketing services include both traditional marketing and social media marketing.
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Marketing Plan content may contain but is not limited to the following:
Positioning Strategy
Statement of USP's (Unique Selling Propositions)
Product / Market Differentiation
Pricing Strategy
Not only initial, launch, pricing but also price adjustment proposition over time to maximize revenue and positively influence the product lifecycle.
Place/Placement Distribution Strategy
Strategy on how to best get the product or service to the market.
Packaging
Strategy on how to best encapsulate the service or product for delivery to the market / customer.
Promotion
Promotional strategy on how to effectively and efficiently communicate the brand awareness and sales to the market in order to quickly reach critical mass and thrust revenue to surpass breakeven as quickly as possible.
Financial Planning
Our financial planning service consist of using forecasting models to predict revenues, costs and financial results, risks for business or specific products/services. We make use of Microsoft Excel and or Google Sheets.
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Financial Business Modeling
We can provide the financial modeling for:
A complete business
A specific sub-business division
A product or service for cost-, retail pricing purposes.
A complete financial business model usually contains the following:
Revenue forecasting
Operational cost forecasting (OPEX)
Capital Expenditure forecasting (CAPEX)
Loan calculations
Profit & Loss
Balance Sheet
Cash Flow
Note:
In addition to the above we also provide assistance to submit and present applications for financing to local banks and financial institutions.
Also we can provide reference to our tax and accounting consultants which do provide services such as: Tax advisory, bookkeeping, payroll and accounting.
Project Management
We can manage projects using recognized standards and or adapt to our clients specific needs, as project advisers, coordinators, managers and or execution team members.
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We usually make use of the following standard project management processes that may contain but are not limited to:
Initiating
Idea/product/service definition
Define goals & Objectives
Develop feasibility study
Planning
Develop desired timeline with all stake holders
Develop budget plan
Develop resource plan
Execution
Provide directives for implementation to all teams/members
Implement planned tasks/steps according to timeline
Monitoring & Controlling
Monitor progress against goals and objectives
Control / implement adjustments to execution to minimize deviation and risks
Periodic reporting
Closing
Clean up all lose ends.
Archive documentation
Hand over to operations
Project completion success celebration
Note: We have more than xxx years of experience, including making use of several project mangament software such as; Trello, MS Project, MindManager.
International Trade Advisory
International Trade is one of the key elements for business development and growth. With at least 10 years of experience in the international trade arena we can assist you in finding your way in the myriad of government and WTO rules and regulations and the use of government sponsored tools from among others the Netherlands Enterprise Agency (Rijksdienst Voor Ondernemend Nederland (RVO)).
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We make use of the following tools and concepts to help you develop your international trade:
The 7 W’s Of Wisdom - Business Development Canvas
What is to be done?
Who is involved?
When will it happen?
Where will it happen?
HoW to solve the problem?
Why is it important? - The reason/motivation
The Wisdom - The Wisdom ties all the W’s together.
Export development canvas
Needs Assessment
Catering to the needs
International Value Proposition
Competitive Advantage Analysis
Buyer’s Profile
Export Key Performance Indicators
Client Contact Points
Cost Structure
Revenue Streams
Export Strategy
Export vision per country
Testimonials
Innovation Strategy & Planning
This is one of the toughest business management tasks, to create a company that continuously improves and innovates to remain relevant and growing for many years. This is one of our strong assets as business consultants with a proven track record of experience in this area.
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The process we implement may or may not consist of the following:
Stimulate Inspiration
This may be achieved by:
Questioning the status quo
Challenge mindsets
Promote dreaming beyond the normal (existing)
Encourage looking at the simple and the obvious which is not yet implemented
Cultivate Dreamers (thinkers)
Separate dreamers and provide them with a stimulating environment (challenges)
Set no boundaries and break comfort zones with unexpected target and goals
Develop Ideas
Articulate ideas to make the idea visual/imaginable
Present to believers and naysayers/sceptics for feedback
Develop preliminary feasibility with pro's, con's, risks, benefits
Product / Service Development (R&D)
We guide and support our customers in the development process or take their idea all the way to the finish line for them.
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In general we make use of the following process:
Idea Generation
From rough idea to brainstorming to refined concept
Research
Research competitive landscape and product/service viability
Planning
Develop a plan for creation including sketches/illustration and raw mock-ups
Prototyping
Develop sample to be used for pre-sale and mass production.
Sourcing
Seek vendors for materials
Seek production and delivery partners
Costing
Detailed cost calculations to determine cost price and derived retail price (MSRP)
Commercialization
Launching and marketing developed product/service onto the market(s)
Market and or Subject Matter Research
To research or not to research is never the question. Even simple start-ups require some basic research to increase their chances of success. Information is valuable and necessary to make informed decisions.
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This is one of the most overlooked but also most expensive steps in business development, even when conducted by the entrepreneur themselves to limit cash outflow. It requires time, accuracy and has to provide a complete as possible picture.
The process of conducting research and producing useful information may consist of but is not limited to the following process steps:
Define Problem / Need
Define why we need the information and what is to be known to draw conclusions from
Chose methodology to accomplish set goal
Chose which research methodology is required to obtain necessary information. It can be one or more methods such as:
Survey
Focus Group
Observation / Mystery shopping
Field Trials
Personal Interviews
Desk, field and or lab (Discovery or Prototyping) research especially for subject matter research or development
Conduct Research (Information Gathering)
Execute the market research as designed
Collect and organize/clean the information for analysis
Result Analysis
Analyze the results and report
Depending on the methodologies used and information gathered, software tools may be used.
Conclusions
Draw conclusions based on information results
Recommendations
Make next step recommendation, actions to be taken and or strategies to be implemented based on drawn conclusions and experience.
Note: Due to the costly nature of research we take time to discuss details with the customer and the customer has to sign off on a contract which will include partial payment in advance with periodic installments till the research is completed.
Interim Management
This is a very limited service we provide and can only be provided after stringent evaluation of availability of resources and conditions/requirements.